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san diego bridal shop

Our dresses are consciously designed and produced by designers we know and trust in New York, Paris, Auckland, & London. Whether modern, nostalgic, elegantly sexy, barefoot at the beach, or classically cool, our bridal stylists have only you, your style, and your wedding day in mind when thoughtfully pulling from our collection of bridal gowns. We handpick dresses that feel fresh and original, yet always timeless. Price range begins at $2500.

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Our San Diego bridal shop will provide you with a personalized, unique, and unforgettable shopping experience. We curate wedding gowns with an unprecedented amount of refinement and style for modern classic, minimal, or bold, statement making brides. Our stylists will greet you and your loved ones (or solo) at our boutique. We’ll listen to your vision and style and pull a carefully selected set of dresses chosen just for you!

We believe wedding dress shopping should be one of your favorite parts of wedding planning. And we believe it can, and should, be easy!

San Diego Designers

“From the moment I found my dress and The Dress Theory, I couldn’t wait for my husband to see me in it.  I’ve never felt more timeless, more beautiful, in my entire life.  Thank you.”

Gaby DeAscentis

FAQs

San Diego’s original & best bridal shop for independent, unique, fashion forward, elevated and effortless bridal fashion with modern nostalgia and timeless elegance.

The Dress Theory Bridal Shop in San Diego, California, is located in the charming Mission Hills neighborhood. Our bridal shop showroom features designer made-to-order wedding dresses, designer reception or rehearsal dresses, designer sample sale/”off-the-rack” dresses, and our accessory and veil collection. Find wedding dresses that match your style with our extensive selection of modern classic, edgy, statement, effortless, elegant, sexy and unique wedding dresses. We first opened in San Diego in 2014 by two sisters that went to UCSD and lived in San Diego after. In fact, Summer still lives in the Mission Hills neighborhood!

Our selection of designer bridal gowns features a carefully curated assortment of sought-after domestic and international bridal brands, including Sarah Seven, Danielle Frankel, Sept Bride, Flora Bride, Liz Martinez, Lela Rose, Dana Harel, Rue de Seine, Theia, Rime Arodaky, A La Robe, Alexandra Grecco, Scout Bridal, Before by Sarah Seven, A.B. Ellie, and more. We offer unique and unforgettable wedding dresses in a variety of styles with more modern and classic bridal designs. We specialize in modern, minimal, detailed, beaded, bohemian, western, black-tie, elopement, romantic, sexy styles that always have something that makes our brands stand out with a lasting, stunning impact. Even our wildcard gowns that your friends and family have never seen before still have a timeless appeal for your wedding photos.

The Dress Theory has provided exceptional customer service and quality wedding dresses since 2012. Family-owned and operated, The Dress Theory has built its legacy as one of the Best Bridal Shops in Southern California and the nation on superior style, trust and value. Enjoy The Dress Theory Difference when you purchase your dream fashion-forward wedding dress at our California Bridal Shop.

Bridal DESIGNERS AVAILABLE IN San Diego

Sarah Seven
Bride by Sarah Seven
Rue de Seine
Danielle Frankel
Flora Bride
Liz Martinez
Dana Harel
Rime Arodaky
Sept Bride
Alexandra Grecco
Scout Bridal
Theia
Lela Rose
A La Robe
Before by Sarah Seven
& more

veil and accessory DESIGNERS AVAILABLE IN San Diego

Sara Gabriel
A.B. Ellie
Twigs & Honey
Sarah Seven
Danielle Frankel
Alexandra Grecco
Rue de Seine

Bridal, rehearsal, & reception dresses AVAILABLE IN San diego

Our California and hometown bridal shop, The Dress Theory San Diego, will provide you with a unique shopping experience with white-glove customer service, a curated, yet rich selection of designer wedding dresses for ceremony or reception, and designer bridal accessories and veils. We feel honored that we are a part of one of the most special occasion as you celebrate and commemorate this important moment of your life. We believe how you feel on your wedding day and during wedding dress shopping experience should be one of the best memories and experiences in life.

Each of our designers meets our elevated standards and conscious, ethical business practices. Each bridal designer is hand-selected to become part of our Dress Theory family of designers and brands. We are the only bridal shop and authentic retailer in our region for our designers to get an authentic, brand new, made to order wedding dress. We also provide our continued customer service, advice, and assistance when you purchase one of our dresses through alterations, emails, bridal styling or any other way we can assist you. Our wedding dresses, bridal gowns, bridal pantsuits, and reception dresses are available in modern, timeless, edgy, and classic designs featuring silk satin, silk crepe, lace, embroider, floral appliqué, corsets, tulle, chiffon, colorful fabrics, beading, and more. Choose from our selection of bridal gowns, veils, accessories, and bridal sets, or customize your own ring with our designers that offer customized dress design services.

We look forward to assisting you when you stop by our Mission Hills bridal boutique location. Whether you’re searching for the perfect wedding dress to complete your Pinterest moldboard vision and aesthetic, find the dress you fell in love with on instagram or tin took, or need our bridal stylists to help you understand and embrace your personal bridal style, our team is here to help. Visit our California bridal shop today and experience The Dress Theory Difference with the best bridal boutique in San Diego. We are locally owned and operated so shopping with us is truly supporting a small, independent, female owned and led business that keeps your money, support, energy, and uniqueness in our incredible city.

The Dress Theory location in San Diego, California also serves as a bridal shop for the surrounding areas of Oceanside, Del Mar, Temecula, Riverside, Los Angeles, Orange County, Ocean Beach, Anaheim, Fullerton, Menifee, Lake Elsinore, Carlsbad, Laguna Beach, Escondido, Encinitas, San Marcos, Chula Vista, Poway, Long Beach, Irvine, Pasadena, Culver City, Santa Monica, Mission Viejo, San Clemente, San Luis Obispo, Corona, and Orange. As a bridal gown fitting and dress shopping experience is a core memory, and something to be embraced, celebrated, and cherished, we regularly welcome and serve our brides that travel in from our neighboring states, Arizona, Nevada, and Mexico. We love when brides come to see us from Las Vegas, Reno, Henderson, Phoenix, Gilbert, Sedona, Cedar City, St George, and Tuscan. We are experienced and prepared to work with out-of-town brides and destination weddings.

STORE MANAGER

Rhiannon Marquis
sandiego@thedresstheory.com

Bridal Stylists/
General inquiries

Rhiannon
Megan
Analy
Caroline

sandiego@thedresstheory.com

STORE owner/
operator

Summer & Camille
hello@thedresstheory.com

Buying inquiries

Ali Gray & Gianna Baur
sales@thedresstheory.com

Contact info

The Dress Theory San Diego
1427 West Lewis St
(619)876-5018
sandiego@thedresstheory.com

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